Brainstorming New Ideas

Face it, when it comes to thinking up new ideas, everyone hits a wall from time to time. This is nothing new and it shouldn’t scare you. In fact, panicking when an idea doesn’t hit you when you expect it to can make things even worse. Fear and anxiety are bad for your creative juices. It can also compromise your objective thinking and make you lower your standards. This is one of the worst pitfalls of the idea creation process and it leads to a lot of problems with idea realization, and basically wastes your time.


The good news is that there is a way to boost your creativity and objectivity in a meaningful and objective way, and that is to include more people into your creative process. Two heads think better than one, right? How about five or six? There is strength in numbers and the best way to use it is through Brainstorming. There is a saying “Great minds think alike”, but I doubt this is true since creative people will usually give you a different solution for the same problem, and that’s the beauty of the whole thing.

Here are some good tips to consider:

●  5-12 people groups – Any less, and you might make run out of ideas quickly, and the whole point is to generate as many ideas as possible, any more, and you will end up getting caught in shouting matches with everybody making their input.

●  Everybody gets a turn – This will help you look at things from as many different angles as possible and generate more ideas. There should be no interjections, but building up on someone else’s idea is more than welcome.

●  Play nice – Ideas that are generated during brainstorming shouldn’t be discussed upon in further detail and there should be no negative comments about anybody’s idea since this can harm the creative process. It may also make people reluctant to contribute. Encourage silly ideas since these are the ones that usually work best.

●  Make sure each idea is written down or recorded – Once people get their suggestions going, you will be surprised by the sheer number of ideas you can generate. You wouldn’t want to forget about any of them.

With respect to invention design, you can define a problem you want to solve with that particular product and then take turns with your team to see what ideas you can come up with. It is also not a bad idea to give your Brainstorming group some time to think about the problem before you dive into discussion.

So go get your creative on already!

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