Power of Video Marketing

A good product video can be the difference between a product in stores versus some dude with an idea. Why to market you product online: It offers vast possibilities for reaching a very wide audience. A good invention doesn’t recognize borders and language barriers, and the best place to reach a wide international auditorium is, of course, the Web. But, for our purposes, specifically, video marketing lies at the core of invention online marketing, and here is why. Tell…

Inventor Basics

Lets Get Started With Some Inventor Basics Most inventions are pretty straight forward. Problem X could be solved only if there was a product Y. Inventors get their drive from seeing a problem and having that a urger to solve it. So if you have a clear idea of what you want to build, lets take it from there. Start out by clearly documenting your idea. What problem does it…

5 Tips To Spot Invention Scams

In a prelude to our upcoming post, “The Invention Industry Landscape”, it seemed appropriate to be blunt about some of the companies that have associated themselves to the inventing world. Beware invention scam companies. They can be real, real unscrupulous. Anyone who paints a picture different, has an agenda. Don’t get us wrong, we’re proud of our inventor community, and we’ll do everything we can to provide valuable resources in…

Inventor Inspiration Quotes

Even the most creative of the creative need a little inspiration time and time again. We’ve amassed a hodgepodge of inventor quotes to give your creative spirit a little extra pep in its step. Enjoy! “Our greatest weakness lies in giving up. The most certain way to succeed is always to try one more time.” –Thomas A. Edison “Before anything else, preparation is the key to success.” –Alexander Graham Bell…

Are you an Inventor or Entrepreneur?

What differentiates an entrepreneur from an inventor? Although both can be considered idea people there seems to be a clear divide between the two labels. Inventors are creative people, the ones who see something where others see nothing. Inventors are right brain type of people.  Characteristics most associated with right brain type people AKA the inventor are as follows: Creativity Imagination Holistic Thinking Intuition Arts (Motor skill) Rhythm (Beats) Non-Verbal…

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Basic Tips to Fund Your Idea

Inventors hoping to self-prototype an idea and market their new products often find themselves in the position of needing extra cash to help fund their ventures. For these new entrepreneurs, funding a project can mean soliciting friends, family, or local businesses, hat in hand, presenting your idea and hoping for a handout. With the growth of crowdfunding. Are you unfamiliar with fundraising? What the hell is Crowdfunding? Crowdfunding is a…

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How To Write a Press Release

From Wikipedia, the free encyclopedia A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, television stations or television networks. So you’ve been given the green light to tell the…

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Decisions, Decisions

So you have an idea. You are confident it is a good one, and darn it,  you are going to profit from it. Well, the invention promotion industry is rife with competition, some much more legitimate than the other. As part of our mission statement, that is we remain steadfast to examine all the companies in our industry. We just felt compelled today to share with you a company called…